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When It Comes to Promoting a Small Business That Is

question 6

True/False

When it comes to promoting a small business that is just starting out,spreading the news by word-of-mouth is one of the surest ways to build a client base.


Definitions:

Coercive Power

is the ability to influence others' behavior through threats, punishment, or other negative sanctions, relying on fear to gain compliance.

Ostracism

The social or professional exclusion of an individual by their peers or organization, often resulting in negative psychological and emotional consequences.

Sarcasm

The use of irony to mock or convey contempt, often characterized by saying the opposite of what is meant to highlight the absurdity of a situation.

Referent Power

A form of interpersonal power that derives from being admired and respected, leading others to identify with the person having power.

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