Segmenting a Market _____ Involves Dividing It into Different Segments

question 93

Multiple Choice

Segmenting a market _____ involves dividing it into different segments in terms of cities or neighborhoods.

• A) geographically
• B) economically
• C) demographically
• D) culturally

---

Definitions:

Psychogenic Needs

Psychological desires or needs that arise from the mental or emotional states of individuals, such as the need for recognition, esteem, or companionship.

Utilitarian Needs

Needs that are practical and functional in nature, emphasizing the utility and practical benefits of a product or service.

Hedonic Needs

Refers to the desire for sensory pleasure and experiences that provide enjoyment or luxury.

SMART Goal

A criteria for setting clear, attainable goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.