In the Case of Existing Customers,_____ Gives the Information on the Date

question 98

Multiple Choice

In the case of existing customers,_____ gives the information on the date and type of contact,since in many sales situations,it can take repeated contacts before a sale is made.

• A) channel data
• B) performance data
• C) intercommunication data
• D) sales data

---

Definitions:

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, such as rent, insurance, and property taxes.

Contribution Margin Ratio

A ratio that represents the percentage of sales revenue that exceeds variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.

Break-even Point

The sales level at which total revenues equal total costs, resulting in no profit or loss.

Margin of Safety

This metric calculates how much sales can decline before a business reaches its breakeven point.