In A(n)_____ Marketing Strategy,a Marketer Selects One Specific Group of Consumers

question 2

Multiple Choice

In a(n) _____ marketing strategy,a marketer selects one specific group of consumers and designs a marketing mix specifically for that group.

• A) undifferentiated
• B) concentrated
• C) differentiated
• D) mass

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Definitions:

Derived Demand

Demand for a good or service that arises from the demand for another good or service; for example, the demand for steel is derived from the demand for cars.

Input

Refers to the resources, materials, or services that are used in the production of goods and services.

Output

The total amount of goods or services produced by a company, industry, or country.

Technological Advance

Refers to the improvement and innovation in technology, leading to increased productivity, better products, or new methods of production.