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A McDonald's franchise includes the right to use McDonald's many trade names,specifications of the product to be sold,operating methods,marketing plan,and national advertising.Franchisees pay to the franchisor both an up-front fee to obtain the franchise rights and a percentage of gross sales.Which of the following types of franchising does this situation illustrate?
Convertible Bond
A type of bond that can be converted into a predetermined amount of the company's equity at certain times during its life, usually at the discretion of the bondholder.
Straight-Bond Value
The value of a bond ignoring any embedded options, based purely on its coupon payments and principal repayment.
Conversion Value
The value of a convertible bond if it was immediately converted into common stock.
Call Option
A financial contract giving the buyer the right, but not the obligation, to buy an asset at a specified price within a specified time.
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