A Chocolate Company Would Like to Design a Research Experiment

question 91

Essay

A chocolate company would like to design a research experiment to determine if the taste of their company's candy bar improves if the consumer knows the brand name of the chocolate before rating it. The chocolate company is using in-house researchers and seven different company's chocolate bars in their testing. What is the best research design for this research study?

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation paired with relaxation techniques.

Relaxation

The act or state of reducing tension or stress, often achieved through techniques such as meditation, deep breathing, or muscle relaxation exercises.

Fear Response

The automatic, immediate reaction to a threatening situation, often characterized by physiological changes like increased heart rate.

Unconditioned Stimulus

In classical conditioning, this is a stimulus that elicits a natural, reflexive response without the need for prior learning.