What Is Social Desirability Bias

question 152

Multiple Choice

What is social desirability bias?

• A) the tendency for participants to give responses that are politically incorrect
• B) the tendency for participants to give responses that are socially acceptable
• C) the tendency for participants to give responses that are unique
• D) the tendency for participants to give responses that are arousing

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Definitions:

Marginal Revenue

The extra revenue generated from the sale of an additional unit of a product or service.

Demand Curve

A graphical representation of the relationship between the price of a good or service and the quantity demanded by consumers, typically downward-sloping, indicating an inverse relationship.

Marginal Revenue

The additional income that a company generates from selling one more unit of a good or service.

Pure Monopolist

A market participant that is the sole supplier of a unique product without close substitutes, possessing significant control over market prices.