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How does a randomized comparative experiment control the effects of confounding variables?
Collective Identity
The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.
Subcultures
Groups within a larger culture that have their own distinct norms, values, and lifestyles.
Brand Public
The community or demographic segment that actively interacts with, supports, or follows a particular brand.
Cultural Insider
describes someone who is deeply familiar with and part of the unique traditions, values, and behaviors of a specific culture.
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