A Marketing Company Conducted a Survey of College Students to Obtain

question 48

Multiple Choice

A marketing company conducted a survey of college students to obtain data for an advertising campaign. They selected 1421 students randomly from campus directories of 132 colleges and universities. The 1421 students represent:

• A) the population.
• B) the sample.

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Definitions:

Oxytocin

A hormone and neurotransmitter often associated with bonding, trust, and the regulation of social behaviors.

Frustration-Aggression Principle

A theory suggesting that frustration leads to aggressive behavior because it creates an unpleasant emotional state.

Ingroup Bias

The tendency to favor members of one's own group over those from outside groups in terms of trust, favoritism, and positive attribution.

Outgroup Homogeneity

The perception that members of a group different from ours are more similar to each other than they actually are.