Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 7

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. What formula goes in cell D6?

• A) =SUMPRODUCT(B2:B3,B6:B7)
• B) =B2*C2+B6*C6
• C) =SUMPRODUCT(B2:C2,B10:C10)
• D) =SUMPRODUCT(B2:C2,B6:C6)

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Definitions:

Anthropomorphism

The tendency to attribute human characteristics, such as motives, to other animal species.

Objectivity

The principle of being unbiased and impartial, ensuring personal feelings or opinions do not affect the representation of facts.

Dilution

A process of decreasing the concentration of a solute in solution, typically by adding more solvent.

Increased Vigilance

The heightened state of watchfulness and alertness to potential threats or dangers.