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Exhibit 11.2
The following questions use the data below.
Honest Al's Used Cars wants to predict how many cars are sold each month. He has collected data for 12 months. He needs your help in analyzing this data using weighted moving averages.
-Refer to Exhibit 11.2. What is the 2-month weighted moving average forecast for month 3 using the weight in the spreadsheet? Associate weight w1 with sales in time period 2 and w2 with sales in time period 1.
Market Testers
Individuals or groups involved in testing a product in specific markets before a full-scale launch, to gauge consumer response and demand.
Virtual Prototype
A digital simulation of a product, used for testing and visualization before physical manufacturing.
Unmet Need
A consumer demand or requirement that has not been satisfied or addressed by current products or services in the market.
Fashion Boots
Footwear that is designed not just for functionality or comfort, but with an emphasis on contemporary style and trends in fashion.
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