Exhibit 11.21 The Following Questions Use the Data Below

question 85

Essay

Exhibit 11.21
The following questions use the data below.
A store wants to predict quarterly sales. The owner has collected 3 years of sales data and wants your help in analyzing the data. He wants to use Winter's method to forecast sales.
-Refer to Exhibit 11.21. The store wishes to use Solver to find the optimal values for cell E6. Provide the following Analytic Solver Platform (ASP) settings.
Objective Cell:
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Variables Cells:
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Constraints Cells:

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Definitions:

Stimulus Generalisation

The tendency for a response that has been conditioned to one stimulus to be elicited by similar stimuli.

Stimulus Discrimination

The learned ability to distinguish between a conditioned stimulus and other stimuli that do not signal an unconditioned stimulus.

Stimulus Discrimination

The learned ability to differentiate between a conditioned stimulus and other stimuli that are not paired with an unconditioned stimulus.

Conditioned Stimulus

A stimulus that initially does not trigger a response, but after being paired with an unconditioned stimulus, it comes to elicit a conditioned response.