Exhibit 14.13 The Following Questions Use the Information Below

question 102

Short Answer

Exhibit 14.13
The following questions use the information below.
A student wants to buy a new car. She has three cars to choose from, A, B and C. The cars differ with respect to price, performance and looks. The student has developed the following AHP tables for price and summary. The other tables are not shown due to space limitations.
-Refer to Exhibit 14.13. What formula should go in cell G11 and copied to cells G12:G13 of the Price worksheet to compute the Consistency Measure?

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Definitions:

Security

A state of being free from danger or threat, often involving measures to protect physical, digital, or financial assets.

Good Retirement Plan

A financial strategy designed to provide individuals with income or benefits upon retirement, ensuring financial security and stability during one's retirement years.

Maslow's Need

Refers to the hierarchical levels of human needs outlined by Abraham Maslow, ranging from basic physiological needs to self-actualization.

Unique Set of Needs

Specific, individual requirements or desires that vary from person to person, influencing behavior and satisfaction.