Exhibit 14.13 The Following Questions Use the Information Below

question 20

Multiple Choice

Exhibit 14.13
The following questions use the information below.
A student wants to buy a new car. She has three cars to choose from, A, B and C. The cars differ with respect to price, performance and looks. The student has developed the following AHP tables for price and summary. The other tables are not shown due to space limitations.
-A company wants to use PERT to manage a project. They have developed the following spreadsheet for the problem. If The Analytic Solver Platform (ASP) is used, what formula should go in cell F3 of the spreadsheet to compute the Activity Time when simulating a PERT analysis?

• A) =IF(E3≤(C3-E3)/(D3-B3),D3-SQRT((D3-B3)*(D3-C3)*(1-E3)),B3+SQRT((D3-E3)*(C3-B3)*E3))
• B) =IF(E3≤(D3-B3)/(C3-E3),B3+SQRT((D3-E3)*(C3-B3)*E3),D3-SQRT((D3-B3)*(D3-C3)*(1-E3)))
• C) =IF(E3≤(C3-E3)/(D3-B3),B3-SQRT((D3-E3)*(C3-B3)*E3),D3+SQRT((D3-B3)*(D3-C3)*(1-E3)))
• D) =PsiTriangular(B3,C3,D3)

---

Definitions:

Environmental Scanning

The process of systematically collecting, analyzing, and interpreting data about trends, events, and conditions in the environment that might affect an organization's future.

Consumer Ethnocentrism

The belief held by some consumers that purchasing foreign-made products is wrong or harmful to the local economy.

Major External Factors

Key influences originating outside of an organization that can significantly impact its performance and strategy, such as economic, social, technological, and political conditions.

Direct Competition

Two or more businesses offering products or services that directly compete against each other.