Which of the Following Advertising Techniques Is Based on Classical

question 238

Multiple Choice

Which of the following advertising techniques is based on classical conditioning principles?

• A) including a $1 mail-in rebate in the ad for brand X
• B) a salesperson explaining why brand X is superior
• C) a sexy model using brand X
• D) a picture of a shelf filled with brand X products

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Definitions:

Preferences

The individual choices or subjective evaluations consumers make regarding the satisfaction they expect from consuming goods or services.

Opportunity Cost

Missing out on potential gains from other choices upon selecting one option.

Leisure

Free time when an individual is not engaged in work or essential activities, often used for relaxation, hobbies, or cultural and artistic pursuits.

Income Effect

Refers to the change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.