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According to the opponent-process theory, color vision is the product of opposing pairs of color receptors-red-green, blue-yellow, and black-white, and when one member of a color pair is stimulated, the other member is inhibited.
Potential Market
The entire market universe that could potentially buy a product or service, considering all possible customers who fall within a segment.
Prototype
An early sample, model, or release of a product built to test a concept or process, serving as a thing to be replicated or learned from.
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