Examlex
State and discuss at least three reasons for planning and the benefits of each.
Secondary Research
Secondary Research involves the analysis and interpretation of existing information gathered from previously conducted studies and publicly available data, rather than original data collection.
Test Market
A geographic region or demographic group used to gauge the potential success of a product or service in the larger market by observing its performance in a controlled setting.
Experiential Data
Information collected from interactions and experiences with products or services, often used to gain insights into customer satisfaction and needs.
Primary Research
Original research conducted to gather fresh data firsthand, as opposed to analyzing existing data in secondary research.
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