Managers Need to Know That the Only Way the Control

question 63

Multiple Choice

Managers need to know that the only way the control process begins is by:

• A) comparing results with established standards for measurement.
• B) establishing objectives and standards for measuring them.
• C) measuring actual performance.
• D) taking necessary action.

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Definitions:

Elimination-by-aspects

A decision-making model in which choices are systematically rejected based on the absence of specific, desirable attributes.

Lexicographic Rule

A decision rule where choices are compared based on the most important attribute first, then the second most important, and so on, until a decision is made.

Heuristic

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the product and a good experience with the brand.