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Mark attends only to information that confirms a decision already made. Which of the following decision-making traps does this scenario illustrate?
Quantitative Research
Research methodology that focuses on gathering numerical data and performing statistical analysis.
Standardized Questionnaire
A fixed set of questions used in surveys to ensure consistency in the data collection process.
Statistical Analysis
The mathematical procedure of collecting, reviewing, interpreting, and presenting data to discover underlying patterns, correlations, or trends.
Conjoint Analysis
A statistical technique used in market research to determine how people value different features that make up an individual product or service.
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