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From the standpoint of the entire company, if it is a choice between sales of one unit of one product versus another, which product should the salespersons emphasize?
Gate-Control Theory
A theory explaining pain as a process that is controlled by a "gate" mechanism in the spinal cord that can block or allow pain signals to pass to the brain.
Back Massage
A therapeutic technique to relieve tension or pain located in the muscles of the back.
Pain-Killing Endorphins
Pain-killing endorphins are natural chemicals produced in the body that help to reduce pain and boost pleasure, resulting in feelings of well-being.
Antennalike Hairs
Fine, hair-like structures that function similarly to antennae, often used by organisms to sense their environment.
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