A Common Approach to Reconciling the Benefits of Global Scale

question 45

Multiple Choice

A common approach to reconciling the benefits of global scale with the need for national differentiation is to:

• A)Develop a global brand but rely on local promotional activities
• B)Create standard product platforms in terms of design and components,then adapt product features,complementary services,and marketing approaches to national market conditions.
• C)Allow major national subsidiaries to the freedom to develop new products,then encourage other national subsidiaries to adopt them
• D)Develop globally standardized products but sell them under local brand names

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Definitions:

Physical Therapy

A healthcare profession that uses physical methods, such as exercises and massages, to treat and rehabilitate patients.

Full-time

Employment status where an individual works a minimum number of hours defined as such by their employer, typically around 40 hours per week.

Sexual Harassment

Unwelcome and inappropriate actions of a sexual nature in the workplace.

Workplace

A location or environment where people are employed and perform tasks related to their jobs, which may include offices, factories, stores, or any place of work.