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The firm which sets the dominant product design usually goes on to be the most profitable firm in the industry.
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
Habitual Decision Making
A purchase decision process in which consumers engage with little conscious effort.
Unsatisfied Need
A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.
Functional Needs
The practical or utilitarian requirements that consumers seek in products or services, which fulfill specific functions or tasks.
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Q5: The following are budgeted data: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2490/.jpg"
Q21: Between the 1980sand 1990s the emphasis of
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