Kim and Mauborgne's "Strategy Canvas" Is a Tool for Identifying

question 50

True/False

Kim and Mauborgne's "strategy canvas" is a tool for identifying novel recombinations of product attributes.

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Definitions:

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of self-actualization and the potential for personal growth.

Self-Actualization

The process of realizing and fulfilling one's potential and capabilities, often considered the pinnacle of psychological development in Maslow's hierarchy of needs.

Personal Construct Theory

A theory in psychology proposing that individuals interpret the world and experiences through their own unique set of internal constructs.

Richard Ryan

A clinical psychologist often associated with the Self-Determination Theory, which he co-developed with Edward Deci, focusing on human motivation and personality in social contexts.