What Is the Difference Between Differentiation and Segmentation

question 1

Multiple Choice

What is the difference between differentiation and segmentation?

• A)There is no difference between the two
• B)Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
• C)Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
• D)Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation

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