What Is the Difference Between Differentiation and Segmentation

question 1

Multiple Choice

What is the difference between differentiation and segmentation?

• A)There is no difference between the two
• B)Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
• C)Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
• D)Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation

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Definitions:

Systematic Thinking

Approaches problems in a rational and analytical fashion.

Programmed Decisions

Decisions that are made using a rule, procedure, or quantitative method that have been developed for recurring problems or situations.

Lack-Of-Participation Error

Lack-of-participation error occurs when important people are excluded from the decision-making process.

Rational Decision Model

A systematic, step-by-step approach to making decisions based on logical, objective analysis of data and alternatives.