What Is the Difference Between Differentiation and Segmentation

question 1

Multiple Choice

What is the difference between differentiation and segmentation?

• A)There is no difference between the two
• B)Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
• C)Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
• D)Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation

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Definitions:

International Business

Engaging in commerce and trade activities that cross national boundaries, involving different cultures and economic systems.

Localization Approach

A strategy used by businesses that adapt their products, services, and operations to meet the cultural, regulatory, and market needs of different geographic locations.

Balance Sheet Approach

A method in international human resource management that aims to equalize the standard of living between the host country and the home country of an expatriate.

Latin American Countries

Nations located in the Americas where Romance languages, primarily Spanish and Portuguese, are predominantly spoken.