What Is the Difference Between Differentiation and Segmentation

question 47

Multiple Choice

What is the difference between differentiation and segmentation?

• A)There is no difference between the two3
• B)Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
• C)Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
• D)Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation

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Definitions:

WIP Inventory

Work in Process Inventory, representing the cost of unfinished goods in the production process.

Variable Product Cost

Costs that change in direct proportion to the level of production, such as materials and direct labor.

Fixed Period Cost

A type of cost that does not change with the level of production or sales over a certain period of time.

Delivery Charges

Delivery Charges are fees imposed for the delivery of goods or services from the seller to the purchaser's location.