Examlex
In supplying "lifestyle" products which are designed to meet consumers' social and psychological needs,the key to effective differentiation is:
Research Methods
Strategies used to collect data.
Participant Observation
A qualitative research method where the researcher immerses themselves in the community or situation they are studying to observe and participate in its activities.
Semi-Covert Research
Research conducted with some level of secrecy or without fully disclosing the study's purpose to participants, often to observe behaviors naturally.
Hypothesis
An educated guess or proposed explanation made on the basis of limited evidence as a starting point for further investigation.
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