Why Is a Typical Person Likely to Gather More Information

question 233

Multiple Choice

Why is a typical person likely to gather more information when buying a new car than when voting for a member of Congress?

• A)because a person's preferences are more likely to be met with little effort in the political sphere but this is not the case when buying a car in the private marketplace
• B)because it is less costly to acquire information about consumer items than it is about political candidates
• C)because buying a new car affects a person more immediately and personally compared to voting for a member of Congress; in the latter, a person's vote is only one of many voters and therefore, not likely to have a large impact on the outcome
• D)because the effects of buying a car are long term while a member of Congress has a relatively short tenure

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Definitions:

Director of Operations

A senior-level executive responsible for overseeing the day-to-day activities and ensuring the smooth operational performance of an organization.

Chief Marketing Officer

A top executive responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.

Marketing Program Section

A portion of a marketing plan that outlines specific actions, tactics, and strategies to achieve marketing objectives.

Marketing Mix Elements

Components of marketing strategy, traditionally identified as product, price, place, and promotion, used to meet the needs of a target market.