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The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2
-Often the best way for a firm to convey information to consumers about the quality of a product is to spend money on creating well-known brand names and the provision of guarantees.
Appearance
The way in which something's external form looks to the human sense of sight.
Motivate Emotion
The process of stimulating feelings or emotions in oneself or others, often with the aim of inspiring or driving actions.
Desire
refers to a strong feeling of wanting to have something or wishing for something to happen.
Discipline
A system of rules or methods aimed at training people or animals to obey and maintain control, often through punishment or correction.
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