Developing a Community Via the Company's Web Site Is to Increase

question 96

True/False

Developing a community via the company's Web site is to increase customer loyalty by giving customers the chance to interact with other like-minded visitors or with experts to discuss and learn more about topics they are passionate about.

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Definitions:

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.

Organizational Performance

An assessment of how effectively an organization meets its goals and objectives.

Stakeholder Orientation

A company's approach to considering the interests and well-being of all its stakeholders in decision making.

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.