________ Pricing Strategy Introduces a New Product at a Low

question 114

Multiple Choice

________ pricing strategy introduces a new product at a low price to gain quick acceptance and extensive distribution in a mass market.

• A)Penetration
• B)Skimming
• C)Discount
• D)Sliding-down-the-demand-curve

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Definitions:

Automatic Financing

A preapproved loan where funds are automatically available when needed.

Factoring Receivables

A transaction in which a company trades its outstanding invoices to another entity at a lower value to quickly secure cash.

Customer Payment

The process through which customers complete transactions to pay for goods or services received from a business.

Exchange Rate

The value of one currency for the purpose of conversion to another. It indicates how much of one currency can be exchanged for another currency.