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XYZ manufactures computer hardware.The marketing executives,in order to increase the market share,forced a business to accept a suggested retail price and not to sell the items below the stated price.
Brand's Essence
The core identity or fundamental nature of a brand that distinguishes it from competitors and resonates with consumers.
Extension Authenticity
The authentic and believable growth of a brand into new categories or markets while preserving its fundamental values and identity.
Fighter Brands
Brands created by a company to compete directly against low-cost competitors in the market, often to protect the parent brand's market share.
Low Price Competitors
Companies that compete primarily on price, often by offering similar products or services as higher-priced competitors, but at lower costs.
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