A Successful Public Relations Technique Used by Local Businesses to Sponsor

question 30

Multiple Choice

A successful public relations technique used by local businesses to sponsor and promote fundraising activities of nonprofit groups is called:

• A)cooperative advertising.
• B)shared advertising.
• C)cause marketing.
• D)integrated marketing.

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Definitions:

Inflation

The rate at which the general level of prices for goods and services is rising, subsequently eroding purchasing power.

Legal System

The comprehensive system of rules and principles, typically enforced through a set of institutions, governing a society and controlling its activities.

IFRS

International Financial Reporting Standards are a set of accounting standards developed by the International Accounting Standards Board (IASB) that serve as a global framework for preparing financial statements.

IASB

The International Accounting Standards Board, an independent group responsible for setting and enforcing global accounting standards known as International Financial Reporting Standards (IFRS).