A Popular Form of In-Store Advertising Which Reaches the Customer

question 34

True/False

A popular form of in-store advertising which reaches the customer at a crucial point is specialty advertising.

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Definitions:

Intergenerational Transmission

When parents repeat with their children the patterns of trauma, rejection, and maltreatment that they experienced as children from their own parents.

Social Referencing

This is the process by which people look to others in an environment to get cues on how to understand or react to uncertain situations or events.

Separation Anxiety

Distress of an infant or young child when a primary caregiver leaves the child in someone else’s care. Usually begins in the second half of the first year, demonstrating the infant’s capacity to recall the absent caregiver, and is viewed as a sign of attachment to that caregiver.

Easy Babies

A temperament type described by Thomas and Chess. These babies are placid, not very active, show positive affect, and are regular in their rhythms, making them easier to care for than other babies.