A Successful Direct Mail Ad Is Characterized By

question 26

Multiple Choice

A successful direct mail ad is characterized by:

• A)text written as if it were being spoken.
• B)thorough text descriptions of the benefit.
• C)making statements rather than asking questions.
• D)minimal use of pictures and color,to reduce costs.

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Definitions:

Privilege

The advantages or rights that are available to a particular person or group of people which are not afforded to others.

Racial Formation

A socio-historical process by which racial categories are created, inhabited, transformed, and destroyed.

Whiteness

A social and political construct that gives individuals perceived as white certain privileges and advantages.

Meritocracy

A system in which advancement is based on individual ability or achievement, rather than on class privilege or wealth.