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How can a small business owner use publicity to the benefit of his/her business?
Competitive Environment
The dynamic external system in which businesses compete for market share.
Business Buyers
Organizations or individuals that purchase goods or services for commercial use, production, or resale, rather than for personal consumption.
Promotional Element
Components of a marketing strategy which aim to increase awareness, availability, and sales of a product, often including advertising, sales promotion, and public relations activities.
Personal Selling
A sales method involving direct, face-to-face interaction between a salesperson and a potential customer, tailored to the customer's needs and preferences.
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