Examlex
List and explain the questions a small business owner needs to answer when choosing a media vehicle for the advertising message.
Long-run Equilibrium
Long-run equilibrium occurs in a market when all producers and consumers have fully adjusted to any changes in the market conditions, with no excess supply or demand.
Economic Profits
The variance between total income and total expenses of a business, factoring in both clear and hidden costs.
Constant-cost Industry
An industry where input costs remain unchanged as industry output changes, leading to a flat supply curve.
Industry Supply
The total output of goods or services that producers in an industry are willing and able to sell at different price levels, during a certain time period.
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