Shifting Patterns in the Age,income,education,race,and Other Characteristics of the Population

question 91

Multiple Choice

Shifting patterns in the age,income,education,race,and other characteristics of the population are the subject of ________ and exert a potent force on a company's marketing plan.

• A)psychographics
• B)geographics
• C)demographics
• D)geo-demographics

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Definitions:

Decision Tree

A graphical representation used in decision analysis to visually and explicitly represent decisions and decision making.

Expected Value

A calculated average of all possible values for a random variable, weighted by their probabilities of occurrence.

Receptive

Being open and willing to accept new ideas, suggestions, or changes.