Based on the Principle of ________,The Idea Is to Put

question 14

Multiple Choice

Based on the principle of ________,the idea is to put a franchise's products or services directly in the paths of potential customers,wherever that may be.

• A)guerilla marketing
• B)intercept marketing
• C)franchise marketing
• D)path marketing

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Definitions:

Marketable Securities

Financial instruments that can be easily converted into cash, such as stocks and bonds, typically held for short-term investment purposes.

Long-term Investments

Long-term investments are assets that a company intends to hold for more than one year, such as stocks, bonds, or real estate.

Current Ratio

This ratio assesses an entity's potential to cover its short-term dues using resources that are expected to be liquidated within a year.

Inventory Turnover

A financial ratio indicating how many times a company has sold and replaced inventory over a given period, used to assess efficiency in managing inventory stock.