Examlex
Rational decision making under conditions of scarcity requires individuals to
Stars
In a business context, products or business units that have a large market share in a fast-growing industry, according to the BCG matrix.
High Market Growth Rates
Describes markets that are expanding rapidly, with increasing sales and consumer interest, often providing lucrative opportunities for businesses.
Relative Market Shares
A metric comparing a company's market share to that of its largest competitor, indicating competitiveness in a market.
Growth-Share Matrix
A strategic tool used for portfolio analysis, categorizing a company’s business units or products into four quadrants based on market growth rate and relative market share.
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