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In a random walk model, the:
House Brand
A brand that is owned by a retailer or distributor rather than the manufacturer, often sold alongside branded products.
UPC Bar Code
A barcode used to uniquely identify products at the point of sale for pricing and inventory management.
Green Marketing
Marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Environmental Marketing
Environmental marketing involves the development and promotion of eco-friendly products and practices to tap into consumer preference for sustainability, often part of a broader corporate social responsibility strategy.
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