Urging Readers to Act in the Close of a Proposal

question 28

Multiple Choice

Urging readers to act in the close of a proposal

• A)is an offensive,hard-sell tactic that should be avoided.
• B)is acceptable if you know the audience well,but inappropriate for new clients.
• C)is an effective and reasonable strategy.
• D)generally works well,but never when responding to government RFP's.
• E)is effective only when your text is organized in the direct approach.

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Definitions:

Common Size Percentages

Ratios used in financial analysis that express each line item on a financial statement as a percent of a base amount, facilitating comparison.

Operating Expenses

Costs incurred in the day-to-day operations of a business, excluding the cost of goods sold, such as rent, utilities, and salaries.

Return on Total Assets

Return on Total Assets (ROTA) is a financial ratio that measures a company's net income relative to its total assets, indicating how efficiently the company is using its assets to generate profit.