Whereas ________ Focus on What the Product Does,________ Focus on What

question 82

Multiple Choice

Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.

• A)wants; needs
• B)selling points; benefits
• C)benefits; selling points
• D)actionable features; desirable benefits
• E)benefits; objections

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Definitions:

Sales Response Function

Relates the expense of the marketing effort to the marketing results obtained.

U-shaped

Refers to a pattern or layout that resembles the letter “U,” often used to describe the configuration of tables, desks, or other arrangements.

S-shaped

A term often used to describe a curve or growth pattern that starts slowly, accelerates, and then slows down again, resembling the letter "S."

Kaizen

A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.