Most Persuasive Messages Combine

question 51

Multiple Choice

Most persuasive messages combine

• A)truth and falsehood.
• B)current and very old evidence.
• C)logical and emotional factors.
• D)many major points all at once.
• E)demographics and psychographics.

---

Definitions:

Affect Heuristic

A mental shortcut that influences decision-making based on emotions and feelings.

Street Smarts

Practical knowledge and experience in dealing with everyday situations or challenges, often contrasted with book learning.

Business Decisions

The choices made by the management of a company regarding strategic planning, operations, and policies.

Overconfidence

Overconfidence refers to the tendency of individuals to overestimate their own abilities, knowledge, or predictions, often leading to suboptimal decision-making.