With Regards to Persuasive Messages in Social Media,the AIDA Approach

question 73

Multiple Choice

With regards to persuasive messages in social media,the AIDA approach is limited because it

• A)cultivates long-term relationships.
• B)focuses on one-time events.
• C)lacks persuasive elements.
• D)uses a multidirectional,conversational approach.
• E)seeks input and feedback from customers who don't understand marketing.

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Definitions:

Attributional Components

The aspects of a person's cognitive process by which they interpret events and behaviors as being caused by particular factors.

Behavioral Components

Elements that constitute the actions or reactions of individuals in response to external or internal stimuli.

Transformational Leadership

A leadership approach that fosters positive changes in those who follow, often through a leader’s enthusiasm, passion, and energy to inspire and motivate towards broader goals.

Inspirational Motivation

The ability of leaders to inspire and motivate followers to achieve higher levels of performance and commitment through a compelling vision and enthusiasm.