The Key to a Successful Action Phase in the AIDA

question 8

Multiple Choice

The key to a successful action phase in the AIDA model is

• A)getting readers to change their minds.
• B)increasing the audience's awareness of your product or service.
• C)making the action you propose simple and easy.
• D)creating a win-lose situation,with you as the winner.
• E)reproaching the audience for not taking action sooner.

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Definitions:

Golden Handcuffs

Financial incentives or contractual agreements designed to retain valuable employees by offering benefits that they would lose if they leave before a certain period.

Continuance Commitment

An employee's loyalty to an organization based on the costs they associate with leaving, such as losing benefits or facing a lack of suitable job alternatives.

Job Evaluations

are systematic processes used by organizations to determine the relative value, importance, or complexity of a job in relation to other jobs within the organization.

Reward System

A structured scheme within organizations to incentivize and recognize employee performance, contributing to motivation and job satisfaction.