Marketers Use ________ to Track the Online Behavior of Website

question 9

Multiple Choice

Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be.

• A)cyber stalking
• B)crowdsourcing
• C)social convergence
• D)behavioral targeting
• E)psychographics

---

Definitions:

Social Identity Theory

The view that social identity is a crucial part of self-image and a valuable source of positive feelings about oneself.

Cognitive Dissonance Reduction

The process of resolving the discomfort caused by holding two or more conflicting cognitions (beliefs, attitudes) by changing, adding, or minimizing one of the discordant factors.

Defective

A term used to describe something that is imperfect or lacking in some component, making it not fully functional.

Staples

Metal wire or plastic pieces used to bind materials together, typically papers or the edges of wounds in medical suturing.