A ________ Helps a Potential Buyer Move Through the Purchasing

question 17

Multiple Choice

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.

• A)marketing message; product push
• B)measured response; content quotient
• C)persuasive appeal; purchase message
• D)marketing message; sales message
• E)persuasive message; marketing message

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Definitions:

Cell Theory

One of the major theories of biology, which states that all organisms are made up of cells; cells are capable of self-reproduction and come only from preexisting cells.

Plasma Membrane

The lipid bilayer that encloses the cytoplasm of a cell, controlling the passage of substances in and out of the cell.

Gelatinous Sheath

A thick, viscous covering produced by some bacteria and algae, surrounding their cell or colony, providing protection and sometimes aiding in movement.

Capsule

A protective outer covering of some organisms or the shell of a medication designed for swallowing.