In the Practice of ________,Behaviorally Targeted Ads from One Website

question 63

Multiple Choice

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

• A)flanking
• B)remarketing
• C)cyber stalking
• D)stealth advertising
• E)unethical marketing

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Definitions:

Direct Correlation

A positive correlation where the values of both variables change in the same direction.

Two-tailed Test

A statistical hypothesis test in which the area of rejection is on both ends of the sampling distribution, allowing for the investigation of deviations in two opposite directions.

Prediction

The act of forecasting or estimating future values or outcomes based on current or past data.

Correlation Coefficient

A numerical measure that quantifies the degree and direction of the relationship between two variables.