In Most Companies,news Releases Are

question 59

Multiple Choice

In most companies,news releases are

• A)written by interns or marketing trainees.
• B)tools for communicating directly with consumers.
• C)considered social media releases that can be shared on microblogs.
• D)prepared or supervised by specially trained writers in the public relations department.
• E)written differently than a social media release.

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Definitions:

College Students

Individuals enrolled in an institution of higher learning with the aim of achieving a degree, certificate, or diploma.

Reference Groups

Groups that individuals compare themselves to for self-evaluation and guidance in social behavior.

Individual Behavior

Individual behavior is the range of actions and mannerisms exhibited by individuals, influenced by their mood, personality, and environment.

Groupthink

A psychological phenomenon occurring within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.